B2B Sales Accelerator
More booked calls with the companies that buy training.
AI Edge Consulting builds your B2B Sales Accelerator: a complete sales system for small training companies that sell to other businesses. It sends emails, follows up on its own, keeps contacts tidy and books calls, so you can spend your time teaching.
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Head of Learning and DevelopmentCall booked
Mid-size manufacturer
Replied Tuesday, call requested for Thursday
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HR DirectorFollowed up
Regional logistics firm
Second follow-up opened, awaiting reply
Illustrative only. Not real prospects.
Your training is good. Business buyers still don't know you exist.
Small training companies are often busy teaching, preparing courses and looking after the clients they already have.
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Outreach gets done in bursts, between sessions.
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Follow-ups get missed.
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Contact details end up scattered across inboxes and spreadsheets.
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New bookings depend on referrals and luck.
The problem is usually the missing system behind the sales effort, not the training.
Buyer journey
Follow one buyer through the system.
Click the orb or pick a step to see what happens at each point.
1. Find buyers
Build a target list of businesses that buy training for their teams, and the people who decide on it, such as learning and development, HR and operations.
2. First email
A short, plain message about the training problem you solve for that buyer, written with you and sent from your own domain.
3. Follow-up
A set of timed follow-ups that continue the conversation when a buyer doesn't reply the first time.
4. Contacts tidy
Replies are sorted into interested, not now, wrong person and not interested, and contacts are kept tidy so nothing warm sits unanswered.
5. Call booked
Interested buyers pick a time and the call lands on your calendar with the context they gave.
How it works
Five steps, from your first call to booked calls on your calendar.
Your main job is teaching. We need your input up front, and a quick review before launch.
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Step 1
Map your buyer
We start with your courses, your best clients and the businesses you want to reach. We agree who the buyers are, including learning and development, HR and the managers who book training.
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Step 2
Build the system
We set up the buyer list, the email sequences, the follow-up timing, the tidy contact records and the booking flow, so every part works together.
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Step 3
Review before launch
You see the emails, the targeting and the booking flow before anything goes out. You approve what is sent in your name.
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Step 4
Run and follow up
The system emails buyers and follows up on its own. Replies are sorted and contacts kept tidy so interested buyers get a fast response.
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Step 5
Calls on your calendar
Buyers who want to talk about training book a time. You show up to talk to them, then get back to teaching.
Services
Everything the system needs, set up together.
A full sales system for small training companies that sell to other businesses.
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Buyer research and list building
Lists of businesses and the learning and development, HR or operations contacts most likely to book training like yours.
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Outbound email sequences
A first email and the messages that follow, written in plain language about the training problem you solve.
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Automated follow-up
Follow-ups that go out on their own, so a buyer who didn't reply the first time still gets a second and third chance to respond.
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Call booking setup
A calendar link and booking flow so interested buyers can pick a time for a call without back-and-forth.
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Reply sorting and tidy contacts
Replies are sorted into interested, not now and wrong contact, and contact records stay tidy, so you know who to talk to first.
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Sales system documentation
A written guide to how the system works, so you understand what is running and can change it later.
FAQ
Questions, answered plainly.
What exactly do I get?
A complete sales system for your training company: buyer research, email sequences, automatic follow-ups, tidy contacts and call booking, set up and running so you can spend your time teaching.
Who is this for?
Small corporate training companies that sell to other businesses and want a steady flow of buyer calls without hiring a full sales team.
Will I see the emails before they go out?
Yes. You review and approve the messaging and targeting before launch, because they go out in your company's name.
Do you promise a number of calls?
No. Results depend on your training, your market and your buyers. On the call we talk through what is realistic for your situation.
Will I have to do anything?
Your main job is teaching. We need your input on your courses and the buyers up front, and a quick review before launch.
How do I get started?
Book a sales system call. We talk about your training company and the buyers you want to reach, and tell you honestly whether the Accelerator is a fit.
Ready for more calls with the companies that buy training?
Book a sales system call. We'll talk about your training company, your buyers, and what a system that emails them, follows up and books calls would look like.
Book a sales system callContact
Book a sales system call
We talk about your training company and the buyers you want to reach, and tell you honestly whether the Accelerator is a fit.